Business

In this article, you’ll get the value proposition canvas explained in a clear and understandable way.   A value proposition summarizes why a consumer should buy a company’s product or service. A value proposition should convince potential customers that they’ll get more value from a product or service than they would from other offerings.  …

Digital products are the easiest and most profitable types of products to sell online. They allow you to continuously make money off them long after you create them and place them for sale on the internet.   In this article, I’ll explain 7 types of digital products to sell online.   1. Create a Course…

If you want to learn more about the SWOT Matrix, you came to the right place.   In this article, I’ll explain the SWOT matrix and examples of each element that falls under it.   The SWOT Matrix is the most versatile business strategy framework for most situations. It helps businesses and people at an…

If you want to learn more about the TWOS Matrix, you came to the right place.   In this article, I’ll explain the TOWS matrix and examples of the strategies that fall under it.   The TOWS Matrix is a more advanced version of the SWOT matrix, encompassing strengths, weaknesses, opportunities, and threats; the TOWS…

If you want to quickly learn about the jobs to be done framework, you came to right place. In this article, I’ll describe the 5 most important concepts you need to know about the jobs to be done framework.     But first, I’ll define what jobs to be done is. The basic premise of the “Jobs to be…